About Us

Hello, nice to meet you!

May name is Ben Zion Rabi, and I am the owner of Yofi Plus which markets professional hair products to hair designers as well as to private clients.

We are based in Jerusalem, I am 37 years old, married with four children.

I have been in the hair care business since 2007.

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So, how did ProBerry come to be?

I have always been interested in hair care and explored the topic extensively.

Over time, I have acquired a great deal of knowledge on the subject, with an aspiration and desire to realize the dream: to develop the ultimate product for hair restoration and care.

A product that will provide a comprehensive and complete support for providing wide range of solutions, for all types of hair.

After conducting in-depth research of the topic, executing meticulous tests and maintaining strict standards, we have created the perfect product series for hair care – ProBerry!

It was more than 5 years ago since we have developed the ProBerry brand and hair products.

Since then, I have gained experience in chemistry, manufacturing processes, production, marketing and management of the ProBerry brand.

The ProBerry professional brand which is introduced after innovative development and produced with advanced technology is based on the wondrous properties of the Goji Berry fruit, one of the world's most powerful super-foods, which is known for its significant contribution to hair care and restoration.

 

These are some of our leading products:

  • ProBerry Hair Restore

For very dry, damaged & dyed hair.

  • ProBerry Hydratation

For chemically treated and straightened hair.

  • ProBerry No More Yellow

Cleanses & neutralizes brassy yellow tones.

  • ProBerry Energizer

Prevents hair from breaking - for all hair types.

 

You're invited to experience the products which will work wonders in your hair!

Proberry Catalogue